Do you always start and end your auctions at the best times? To be on the safe side, always have auctions start and stop when traffic is the heaviest- In prime-time and on the weekends.
If you have auctions ending during prime-time, you might want to avoid ending them on Tuesday or Friday night… two days that have been traditionally off.
I’ve seen people end an auction at 3 in the morning… not good.
So, make a habit of beginning and ending auctions during prime-time.
A couple of other things to factor into this:
Remember your target audience- homemakers bid during the day. It’s the same with someone who is retired. Get the picture?
When you hear about all the different best times to list, this is why- different people browse at different times. If your ideal customer were an 18 year old interested in comics, maybe you could end your auction at 2 in the morning and get better results.
Test your results. Find out what works best for what you sell.
Also – if you want your item to show up during prime-time, remember there is 2-3 hour posting delay, so post 2-3 hours early. For instance, if you want your auction to end at 10PM EST, then start your auction at 7PM.
You’ll also want to watch out for events that affect traffic habits as whole; like the “Super Bowl Sunday”. Don’t be like me and try to end a mass of auctions on that day. Not unless you don’t want any bids at the end of your auction.
Keep in mind that there are “up” months and “down” months. August is typically slow for most- the colder months on the other hand… out of sight. You definitely want to be selling during those times.
There is no better time to be selling than from about October to April.