[continued from The Power In A Name – Selecting Your User Id – Part 1]
… FUN name for a FUN business.
DON’T UNDERESTIMATE THE POWER IN A NAME! Entire books are written on the subject
of name selection for businesses and products. Awhile back I heard about a book that went from collecting dust on the shelf to best seller status simply by changing the name of the book! The same principles that apply to this situation can mean increased sales for your online auction business. Try your best to select a name that you will use long term. The idea is to essentially “brand” yourself and select a name that you will hold onto and build recognition for. Most all businesses strive for name recognition.
Your USER ID, as far as your eBay buyers are concerned, IS your business name. If you’re not happy with your name, you do have the option of changing it, but you will be erasing any recognition that you’ve already created for that name. And name recognition equals profit. If you already have a business name, enter that as your USER ID if possible. Then , of course, you can notify your customers that you now offer some (or all) of your products for auction on eBay.
Ebay gives you the option of using your email address as your user name. I do not recommend this for two reasons. For one, you’ll find that you might soon be receiving excess junk mail from spammers that will collect this email address off of eBay and add you to their bulk email lists.
Second, people that are looking for your auctions by doing a special USER ID search may have trouble remembering the type of email service you use. PARROTHEAD88 is pretty easy to remember, but if PARROTHEAD88 had used his email address of firstname.lastname@example.org, his customers might’ve had a tough time finding his auctions through the “Find Items By Seller” special search feature.